Brent Tyson
One Man Wrecking Crew
Digital Marketing Manager | GEO & AI Specialist
I’ve spent the last 12 years building digital marketing infrastructure that most teams would need a department to maintain. Most recently, I architected a 280,000-page B2B e-commerce ecosystem for a $200M distributor, synced across four storefronts from a single NetSuite ERP. That project touched everything: data architecture, technical SEO, AI content scaling, paid media, and conversion optimization. One person. One system. Real results.
The thing that sets my work apart right now is GEO, Generative Engine Optimization. While most marketers are still optimizing for the ten blue links, I’m building strategies that put brands in front of AI-generated answers on Google SGE, Perplexity, SearchGPT, and Claude. That’s where search is going, and I’ve been there for a while already.
I call this site 1mwc.com because that’s what I am: a One Man Wrecking Crew. Not a jack of all trades, but someone who has genuinely done the work across every layer of digital marketing, from server configuration and data architecture to paid media strategy and AI content systems. I’m based in the Phoenix metro and currently open to senior digital marketing roles in the East Valley. If you need someone who can own the strategy, build the infrastructure, and execute without a committee, you have found him.
Summary
Digital Marketing Manager with 12+ years driving measurable growth across large-scale B2B e-commerce ecosystems. Expert in closed-loop SEO/GEO strategy, AI-assisted content scaling, paid media, and marketing automation. Uniquely positioned at the intersection of technical web infrastructure and revenue-generating digital strategy, including deep expertise in Generative Engine Optimization across Google SGE, Perplexity, SearchGPT, and Claude.
Core competencies
Digital Marketing Strategy
SEO / GEO / Technical SEO
Google Ads
Meta Ads
HubSpot Marketing Hub
Email Marketing & Automation
Content Strategy
E-Commerce Management
Google Analytics
Conversion Rate Optimization
AI Content Scaling
Schema Markup
Data Architecture
WordPress
NetSuite ERP
SEO / GEO / Technical SEO
Google Ads
Meta Ads
HubSpot Marketing Hub
Email Marketing & Automation
Content Strategy
E-Commerce Management
Google Analytics
Conversion Rate Optimization
AI Content Scaling
Schema Markup
Data Architecture
WordPress
NetSuite ERP
Experience
Aurora, IL (Hybrid)
Web & E-Commerce Specialist
Oct 2025 – Dec 2025
- Content Deduplication: Rewrote alt text, product descriptions, page titles, and meta descriptions across thousands of SKUs post-acquisition to eliminate duplicate content risk across four storefronts.
- Data Architecture: Overhauled product data structures and categorization logic to ensure consistent crawling, indexing, and machine readability across the unified catalog.
- Technical Optimization: Optimized site performance and backend workflows to reduce friction in the B2B procurement funnel, improving UX and conversion logic for complex multi-SKU purchases.
- Conversion Analysis: Analyzed user behavior patterns to identify and implement data-driven UI/UX improvements with direct impact on revenue.
Aurora, IL
Marketing Content Specialist
Nov 2022 – Oct 2025
- E-Commerce Architecture: Architected and managed a 280,000+ page B2B e-commerce ecosystem across four storefronts synced from a single NetSuite ERP, supporting the digital infrastructure of a $200M distributor.
- BOM Configurator: Built a JavaScript-based Enterprise BOM Configurator covering hundreds of SKUs across Ubiquiti, Cambium, RUCKUS, and TP-Link, replacing a manual spreadsheet-based procurement process.
- AI Content Scaling: Designed an AI orchestration framework to generate unique, brand-consistent product descriptions across a 70,000+ SKU catalog, eliminating duplicate content risk at scale.
- Closed-Loop SEO/GEO: Leveraged Google Ads conversion data to identify high-performing keyword clusters, then prioritized those segments for organic content and schema improvements, compounding paid learnings into organic growth.
- Technical Leadership: Mentored 5 interns in technical SEO and data extraction methodology.
Lisle, IL
Digital Marketing Manager
Jul 2014 – Nov 2022
- Data Architecture: Directed digital transformation of a large-scale e-commerce ecosystem managing 6,000+ technical SKUs with 100% data integrity across metadata and technical specifications.
- PIM Integration: Leveraged Plytix PIM to establish a single source of truth for product data with standardized field mappings for seamless multi-channel distribution across Shopify and global platforms.
- Content Moats: Developed and maintained a multi-site WordPress network, including internal brand and educational/technical documentation sites functioning as authority signals for core stores.
- Growth Engineering: Architected integrated funnels using responsive design and dynamic lead-generation forms, driving rapid growth across Organic, Direct, Social, Email, and PPC channels.
- Event Marketing: Managed marketing and logistics for approximately 50 industry events annually, coordinating 4K display advertising and complex vector-based collateral for unified brand presence.
Naperville, IL
Lead Web Developer
Apr 2012 – Jul 2014
- Custom Theme Engineering: Architected custom WordPress child themes by converting PSD designs into responsive, SEO-friendly code.
- Server Administration: Managed hosting environment of 6 shared accounts, 3 VPS instances, and 2 dedicated servers with full DNS, security hardening, and deployment protocols.
- Email Architecture: Programmed HTML email templates for major ESPs, including Constant Contact, MailChimp, and ExactTarget.
